Purpose

•  What is it that you hope to accomplish with a web site.
•  See also the checklist of items of what needs to be considered.

Demographics Of The Market

•  Identify all target markets and detail all the known facts of each target market
•  Target markets could include internal, external, customers, suppliers, and vendors.
•  What is the primary business problem being addressed by this web site for each audience.
•  Is it the most appropriate vehicle for all audiences or just some of them.
•  What action do you want a visitor to take during and after the visit to your site.

Objectives, Strategies And Goals For The Web Site

•  These are a subset of the overall objectives strategies and tactics already developed by the Company.
•  What is the fundamental business objective of the site.
•  What are the specific goals to provide information and service online.
•  How will we evaluate the success of the web site?

The Competition

•  Who are your competitors. Make sure you consider local, interstate, national, international competitors.
•  How do competitors currently reach the target market
•  Do competitors have a web presence, and if so how do they use it.

Technology

What type of technology or media would be appropriate based on the objectives, strategies, tactics and budget for the internet web site

Web Site Marketing and Promotion

•  What is the annual budget for promotion of the site?
•  Search engine listing, which ones. How will we optimise our search engine ranking
•  How will we use email for marketing? Email is the one true killer application of the internet
•  Which sites should we consider for banner advertising?
•  What will happen when someone clicks on a banner ad?
•  What will we develop for free to drive traffic to our site?
•  What will we develop such as an online game or contest to create interest in our site.
•  What type of data do we want to collect from visitors?
•  How will we use newsgroups for marketing? What newsgroups are relevant?
•  What traditional media (offline) will be implemented?

Implementation

•  What is the target date for the web site presence
•  What additional resources and training are needed for success (eg accounting, legal, marketing)

How we can help

If you do not have the time to do it all ( remember the above is a brief outline) then we can assist you in some or all of the process of your company getting online for success.

Even if you are already on line and do not seem to be getting the results you expected, we can help you to refocus and implement more successful strategies.

If you want to know how we can help click the link below "Let’s talk" and outline your problems and what you would ideally like to do about it. We will then contact you about how we can help to achieve your objectives.