| People who visit your site or
read your emails do not buy products and services. They buy from you
based on the relationship between you and them. That is you have to
build your credibility with your visitors. You
have to build your relationship with your potential customer. You
have to gain their attention, then get inside their heads and follow
through the complete process. The internet is the ideal medium to
build true relationships through Permission Marketing. This relationship building is also
referred to as One to One marketing. Through the internet you can easily interact
in real time with prospects and clients. You can't do that with traditional marketing
channels. A well executed Permission Marketing campaign can create loyal clients if
you consistently identify their wants and notify them when you can meet their needs.
Permission Marketing gets potential clients to volunteer their attention.
Using permission marketing you start out by making an
offer. This can be done through your web site, banner ads, or e-mail to opt in
lists. The prospect would then respond to your offer and give formal consent to
receive the information or incentive from you.
Effective permission marketing utilises opt in e-mail
lists as the channel for reaching a target audience. E-mail Permission Marketing
(EPM) uses the opt in list that has been gathered by you or a reliable third
party. The opt in subscriber requests contact based on a value proposition to fulfil
a specific need or desire. |
