A safelist is a group of online marketers who agree to receive ads from one another. For the privilege of sending your advertisement to them you reciprocate by receiving their advertisements. So for your advertising message to be sent to them you in return will get hundreds if not thousands of emails in return.
I have detailed below the steps I believe are important to improve your chances with safelists, if you want to use them.
You have to mail repeatedly. Every day, not once every seven days. Do not mail all you safelists at once. Spread them out, this can help to avoid your emails being dropped into spam suggested filters and email boxes. Most safelist users will most likely use the same safelists as you, spreading your emailing may improve your chances of someone reading one of them. Timing your emails.
You have to select the time that it is most likely your prospects will be online or coincide with when they will be more receptive to read them. Hoping that your safelist sending is not being time delayed. The most likely category of subscribers to safelists would be home based or part time online promoters. Part timers might be more receptive on weekends as that is the time they have free to work their part time business.
Home based might be more receptive during the day and on week days. Craft an effective subject line. A well written subject line in most email messages can the difference between an email being opened or not. For more information on using and crafting effective emails refer to our Essential email ebook. Marketing Master members receive a free copy when they join. The body copy should be as long as necessary to explain your product and service simply and to the point. Do not include everything in the email, provide a link to your web site for further information.
Use your signature at the bottom of your emails to promote your website or a specific product. More information regarding signature files can be found in the essential email ebook. Track your Ads. Track and record the results of your emailing. Test your ads and modify them if necessary. Change the subject line , change the copy, and try posting at different times. Track all these changes and measure the results to determine the best copy, subject lines and time for you to send out your messages to your safelists.
By using all these pointers your chances of success with safelists will be greatly improved. Set yourself a target date to review your results. Then make a decision to either continue or quit them based on your results.