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Client Value
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When you think about your clients, you should be thinking about the LIFETIME value to your business.  Below is an exercise for you work out  that lifetime value.  The results may really surprise you.

Lifetime Value of a Client

  1. Average sale =
  2. Number of sales per year =
  3. Number of years client buys from you = Rule of thumb used is 10 years
  4. Number of referrals from clients =
  5. Percentage of referrals who become clients = %
  6. Gross sales per year (AxB) =
  7. Gross sales over lifetime of customer (FxC) =
  8. Referrals who become clients (DxE) =
  9. Gross sales from referrals (GxH) =
  10. Total value of satisfied clients (G+I) =

 





 
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