Classified ads allow you to say something
about your product or service exactly the same as a print classified.
Free Classifieds
Free sites generally get small traffic, for a better return
you need to take advantage of paid classifieds. How to find them – that’s easy. Go to a search
engine and enter "Free Classifieds".
Review the list, look for the right places. Then list your
classified. Set an objective of how many you want to list per day.
An even easier way is to click on one of the
buttons below and you will be taken straight to a Free For All
page to list your advertisement. Free classifieds normally expire after a few days. Hence
you have to return and renew your ad.
Reverse Marketing
You can waste your valuable time posting to FFA
pages. The reason are:
- Your ad is mixed in with so many others. Your
ad just gets lost in the pile.
- Very few people visit the actual sites.
- Because so many people post your ad may only be
visible for a few hours.
Perhaps back in the old days of internet
marketing, before automatic submission software and thousands of FFA
pages, postings did work.
The smart thing today is to Host not Post,
that is use reverse marketing.
If you host a page other people place their ads on
your site. When they do post on your site, they receive an automatic
message from your autoresponder.
This is a confirmation message to the person who
posts confirming that the ad has been accepted. This message also contains
YOUR SALES MESSAGE.
Hence your sales message goes out to lots of
prospects for your product or service. And you do not have to lift a finger
to do anything. Many FFA pages are FREE to set up.
The links below (FFA site 1 and FFA site 2) point to two
pages I set up with this group.
My main reasons for being with this company are
that email addresses are validated prior to
setting up the page. Hence a much better
chance that your message being read by a real human. Also you can customise
the page to suit your needs.
If you want to know how successful these
pages are use the link below and see how many
Ads (links) have been posted. But my ads are only seen by those people who
actually post from my sites! and that is a lot less than the link number
shown. By the way I set this page up
in mid March 2001. I can not prove or
disprove if the number of links are true or not.
Ezine advertising (Paid for Classifieds)
Advertising on an existing ezine that is related to your
product / service or your target market. There are thousands of ezines being published
regularly. There is more than likely an ezine that will take your advertisement straight
to the target market you want to reach.
Tips for successful ezine advertising
- Track your ads. You need to do this to find out which ads
and which ezines work best for you.
- Target your audience. Use ezines that reach your audience.
It sounds obvious but many make this mistake.
- Monitor the ezine. Subscribe to the ezine that your target
audience will read. Then examine the ads placed in there, look for repeat ads. If ads are
being repeated then there’s a good chance that the ezine is working.
- Research the ezine. Look to see how many ads are placed or
allowed to be placed. Too many is no good. See if similar products or services are
advertised in the same issues.
Make sure your advertisement includes the following
- E-mail address , so that prospects can contact you and you,
more importantly can build rapport with them.
- Offer something for free in your ad copy. A free offer
greatly improves the chances of a response.
- Keep the ad short. Short ads have a better
chance of being read.
Keep sentences short too.
- Tell the prospect what your product / service can do for
them. (WIIFM)
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